04.01.2010

Prym Fashion Flash Collection Spring / Summer 2011

In December 2009 the Prym Fashion Flash Collection Spring / Summer 2011 was finalised. This collection is a preview of the forthcoming Prym Fashion Trends S 2011, and especially created to shorten for you the time between the autumn/ winter and spring/ summer collections with new product ideas.

Here you find a short introduction on the single trend themes with an extract on the trendy products, new developed by Prym Fashion.

VINTAGE IMPERFECTION as one of the current trend topics is reinterpreting the vintage look, which has been a theme for some time and is now mainly based on nature elements. Dried mould and ceramics, patchwork and recycling in combination with intensive plant colours are important key elements. Men's fashion features work wear topics in the style of pioneers and farmers. Correspondingly some of the developed jeans buttons and rivets are made of copper with special patina and lacquering effects. Different colour combinations are available. Included in the VINTAGE IMPERFECTION assortment are further jeans button styles as well as cord stops.

UTILITY CHIC brings exciting military elements into urban wear. Cargo pants and camouflage, cotton and high-tech sportswear create a new military style - reduced colours, simple silhouettes, however not disregarding the feminine style. Following this interesting trend, Prym Fashion has designed the best matching buttons and rivets. In general the impression is cragged and destroyed. The surface treatment ranges from aged pewter blasted or brushed to sooty black.

Translucent, futuristic, blue and super bleach are the keywords of WATERWORLD. The respective materials are transparent or translucent, stretchy, shiny, often bi-coloured. The shapes are mostly casual. The mood is sporty and futuristic with the impression of a seaside style. New patterns with a colour mixture of up to three colours are present. Adapting this theme, Prym Fashion has designed jeans buttons with very special graphic effects and patterns, based on ceramic and multi-chrome lacquering.

Curious to see the complete Prym Fashion Flash Collection? Please feel free to contact our service team for a personal consultation.